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THE EURO AND THE U.S. DOLLAR


The rise of the euro created a similar situation. The euro made dramatic gains against the U.S. dollar in 2002, 2003, and 2004, and during that time the value of the euro rose from about US$0.85 cents to above US$1.35 (see Figure 2.2). Due to this shift in exchange rates, U.S. citizens found that vacationing in Europe became much more expensive, while persons visiting the United States from Europe found that their buying power had increased dramatically.


 

This resulted in a huge influx of shoppers from Europe visiting the United States, especially around the Christmas holiday season. One European trader explained to me that it was less expensive for him to fly to New York City, stay in a hotel, shop, and return home than it would be to simply stay at home and shop.
While there can be no doubt that fortunes were made and lost on the huge movements described above, we will see how even a tiny move in exchange rates can result in substantial gains or losses. This is how forex traders make money.